Last updated: 1st January 2026
This Cookie Policy explains how prismshift AB uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy and your preferences set through our cookie consent banner.
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences. Cookies help us remember your preferences, understand how you use our site, and improve your overall experience.
We use cookies for several important purposes to enhance your experience on our website and improve our services:
These cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms. You can set your browser to block these cookies, but some parts of the site may not work properly.
We use analytics cookies to understand how visitors interact with our website. These cookies help us analyse website traffic, identify popular content, and improve our services. The information collected is aggregated and anonymous.
These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings. They may be set by us or by third-party providers whose services we use on our pages.
Marketing cookies track your online activity to help advertisers deliver more relevant advertising or limit how many times you see an advert. These cookies can share information with other organisations or advertisers and are used to build a profile of your interests.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation | 13 months | Marketing |
Our website may contain third-party services that set their own cookies. These include:
These third-party services have their own privacy policies and cookie practices. We recommend reviewing their policies to understand how they handle your data.
We implement Google Consent Mode v2 to respect your cookie preferences when using Google services like Analytics and Ads. This technology adjusts how Google tags behave based on your consent choices, ensuring compliance with privacy regulations while still providing useful insights where consent is given.
When you first visit our website, you'll see a cookie consent banner that allows you to:
You can also control cookies through your browser settings. Most browsers allow you to:
Please note that disabling certain cookies may affect the functionality of our website and limit your access to some features.
You can update your cookie preferences at any time by clicking the button below. This will open our cookie preference centre where you can modify your consent choices for different types of cookies.
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about our use of cookies.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
prismshift AB
Folkungagatan 112, 754 25 Uppsala, Sweden
Email: privacy@prismshift.pro
Phone: +46 18 864 17 66